Rarely on Purpose is a tribute to effortless charisma. It explains that, despite their constant flexing, Timi and Jewel are actually very rarely trying to show off; because the two of them build from the inside out, they are able to embody the flex by simply being themselves. In other words, focus on becoming the best version of yourself and people will take notice on their own!

The true sauce comes from your train of thought, or at least that is what Timi Turnup hopes to convey on his party-flavored track “Look, Sauce!” The London-born, DMV raised rapper boasts of how his clothes are only fly because he designed them himself and, by name dropping his merchandise line, Steez Boutique, alongside a designer brand like Fendi, seeks to shift symbols of value from expressions of wealth to expressions of self. The moment you press play, an uptempo piano is moving your body as an 808 compliments it and a whirling, hypnotic wind instrument sways your head from side to side. With a matchless swagger and charisma, Turnup latches onto the instrumental and immediately delivers a catchy yet dynamic hook. Much of his flow and delivery is dedicated to the beat. He is devoted to conveying his energy with clarity and intent - Turnup wants to remind everyone that #OriginalityMatters

Once upon a time, Hip Hop was strictly monitored by a number of unwritten rules - the cardinal rule being NO BITING. Simply, using another rapper's lyrics, name, sound, or style were strong enough infractions to get you ridiculed to no end and, in most cases, were career ending. Today's Hip Hop climate is a little different. Rappers "borrow" from other rappers continually with no penalty to their career or reputation. Not everyone is okay with this rapper to rapper sharing, though, and DMV artist Timi Turnup is here with his new single "Hypebeasts" to address the issue. Hypebeasts is a slow tempo new-age track which features ego piercing darts, shot at rappers and people in general who constantly depend on the ideas of others and duplicate what they see. With an industry full of the same artist, originality is scarce, someone had to say it. Timi Turnup did. Timi Turnup will be catching ears and eyes very soon and leading his fans into the ways of true originality.